Eng

Methods

Captivating in the process fine in the analysis with results you can actually do something with!

Focus groups
  • Regular
  • Mini
  • Creative
  • Extended
  • Friendship
  • Home
Interviews
  • Individual/ dyads / triads
  • Expert
  • Vox pops

Projective techniques

Ethnography
  • Observations
    • Participant
    • Non-participant
  • Decision protocol
  • Home visits
  • Diaries
    • On paper
    • Virtual
    • Video
  • Instant messages
  • On-line
    • Social media
Semiotics
  • Communication analysis
    • Brands
    • Advertising
    • Packaging
    • Behaviour
Workshops
  • Insight quest
  • Concept development

Co-Creation

Ground-Up programme

and also

Translation which reflect the meaning of concepts not simply the vocabulary

Editing of concepts